Fox 40 International Inc.—the global leader in whistle innovation—partnered with SHEPPiD to bring its next-generation electronic whistle to life. The product had to meet a demanding set of requirements: replicate the iconic sound of the Fox 40 Classic at a minimum of 120dB, offer water resistance, and feature USB-rechargeable power. Beyond performance, the design needed to be ergonomic, visually refined, and built to Fox 40’s high-quality standards. Adding to the complexity, the whistle had to be manufactured entirely in Canada while remaining competitively priced for the global sports and safety markets.
SHEPPiD led the complete product development process—from initial concept through to serial production launch. This included concept and
industrial design, UX and ergonomic research, mechanical and electrical engineering, hardware and software integration, and full prototyping. We handled design for manufacturing, regulatory compliance (including TUV safety testing), and final validation. SHEPPiD also managed supply chain coordination and delivered high-quality marketing assets, including product renderings and photography, ensuring a seamless transition from idea to market-ready, Canadian-made product.
SHEPPiD delivered end-to-end execution on a complex, highly technical product—taking Fox 40’s vision from concept to commercial success. Trusted to lead every aspect of development, SHEPPiD produced the Fox 40 Rechargeable Electronic Whistle: a professional-grade, Canadian-made solution that sets a new industry benchmark. The whistle is now widely adopted across professional and amateur sports leagues, educational institutions, transportation and marine sectors, and other safety-focused organizations that demand hygienic, high-performance equipment.
Ergonomic, Non-Slip Grip
Designed with a human-centred shape for all-day comfort—durable, textured, and easy to hold in any condition.
Water-Resistant Durability
Built to perform in rain, snow, and icy arenas—reliable in all environments.
Powerful 120dB Output
Engineered to replicate the iconic sound of the Fox 40 Classic, ensuring maximum attention and authority.
USB Rechargeable Convenience
Quick-charge functionality with an integrated battery-level indicator—no need to replace batteries.
Impact-Resistant Housing
Twin-shot moulded enclosure drop-tested for rugged, real-world use in demanding conditions.
Always Within Reach
Includes a robust lanyard loop to keep the whistle secure, accessible, and ready when needed.
Professional Aesthetic
Sleek, modern design that looks as sharp as it performs—ideal for referees, coaches, and safety personnel.
