The Drip Dry Rack (DDR-V2 for short) is a flagship product sold under the SHEPPiD™ in-house brand GNARWALL™. This family of products focuses on the organization and display of surfboards and surfboard accessories. The Drip Dry Rack in particular addresses the need of users to dry cold water surfing gear after being out on the water during a surf session. No one likes to put on a damp wetsuit, booties or gloves! This product allows the user to hang their gear in an organized fashion without damaging any of their expensive gear. All parts of the DDR-V2 have been designed to drip into a water basin. The philosophy behind the design: set it and forget it.
SHEPPiD was responsible for the idea conception, design, engineering, manufacturing, assembly, packaging, sales, marketing and distribution of the entire product. This is a completely in-house and turnkey product, designed and manufactured in Canada.
Major Value Proposition:
The major value of the Drip Dry Rack is its functionality of drying two sets of full winter surf gear while also displaying items in an aesthetically pleasing fashion. The rack is secured to the wall with minimum hardware while being practical enough to withstand the total weight of two sets of fully drenched winter surf gear. In most climates, a full setup of winter surf gear can be dried in under 24 hours.
Features and benefits to the user:
Clean, orderly and hygienic method of drying wetsuits and accessories
Sustainable materials are processed and finished locally in SHEPPiD’s Toronto office
Can be wall-mounted to drywall, wood studs or concrete
Secured to wall with only four screws
Removable arms allow user to rearrange to suit their gear
Holds 2 wetsuits, 2 pairs of gloves, and 2 pairs of boots
Simple and elegant design aesthetic and use of materials resonates with surf community